Press Release September 21, 2023

New Data Reveals Substantial Gap in Progress on Talent, Digitization, and Decarbonization across Supply Chains

Zero100 has published its latest research report, Rewired 2030, based on data collected from over 1,000 supply chain practitioners and 400+ public data sources.

Zero100 Press Avatar
Zero100 Press


For more information, please email the Zero100 Press Office:

  • Zero100’s latest research report, Rewired 2030, reveals a substantial gap between strategy and execution on talent, digitization, and decarbonization in supply chains, according to data collected from over 1,000 supply chain practitioners and 400+ public data sources.
  • The full report is a comprehensive guide on closing this gap for supply chain leaders that combines data-driven insights, original frameworks, and case studies.
  • Zero100 is a membership-based research and intelligence organization convening leaders to power growth, resilience, and sustainability through digital supply chain transformation.

21 September 2023, London, UK: Zero100’s latest research report, Rewired 2030, highlights a gap in supply chain leaders’ progress on digitization, talent, and decarbonization goals.

Data published in the report quantifies this gap while sharing practices of the leaders who are out front.

Talent development and recruitment across supply chain is the number one priority for Chief Supply Chain Officers [CSCOs] and Chief Operating Officers [COOs], with 48% discussing the retention of top talent at least once a week. Yet only 12% say they are ahead of competition on the talent needs of tomorrow. This emphasis on digital skills was supported by further findings showing the supply chain organizations succeeding in retaining and attracting top digital talent were also the most digitally advanced.

The report outlines a similar story for CSCOs and COOs on decarbonization. While 69% have a date-bound goal for decarbonization, only 16% say they have started executing on Scope 3. Significant findings also include the direct correlation between the perceived digital maturity of a business and its decarbonization efforts. Rewired 2030 shows organizations that rated their digital capability the highest – grading themselves as 100% digital organizations – have piloted and/or deployed decarbonization efforts at 1.3 times the rate of those without a digital roadmap.

Zero100 Advisory Board member, Javier Varela, Chief Operating Officer and Deputy CEO at Volvo Cars, commented on the findings, “Zero100's Rewired 2030 report emphasizes the vital role of talent in reshaping our supply chains and equips leaders with the levers they can use to bolster capabilities. After all, it’s only once you build the right culture, teams, and skills that companies like Volvo Cars can fully unleash the potential of AI and digitization.”

Zero100 member, Tamera Fenske, Chief Supply Chain Officer at Kimberly-Clark, added, "Rewired 2030 offers a revealing snapshot of the challenges faced by supply chain leaders today. As the world becomes more disruptive, it is apparent that resilience and agility are table stakes. Investment in digital technologies is necessary to stay ahead, but it is also critically important that investment in talent and upskilling is made at a significantly increased rate. This is a critical point in reshaping our industry, but it is evident that many companies have work to do in order to keep pace with the rapidly evolving landscape."

“At The Estée Lauder Companies, we've long recognized the pivotal role of digital skills and talent retention in our success. Rewired 2030 not only affirms those beliefs but provides a clear roadmap to action by offering a reality check on where our industry stands in terms of digitization, talent development, and decarbonization goals. The data-backed insights have brought to light areas that demand immediate attention. This report arrives at a critical moment, and we're poised to translate insights into tangible progress,” noted Zero100 member, Florent Guillet-Caillot, VP, Global Supply Chain Strategy at The Estée Lauder Companies Inc.

Zero100’s VP Research, Matt Davis, comments on the current state of digital transformation across supply chains and the impact of the report, saying, “AI is forcing – and enabling – end-to-end digitization at a faster rate than anyone in the supply chain world has ever seen. Three years of disruption and ongoing crisis have put CSCOs and COOs at the center of corporate strategy in efforts to build more resilient operations while powering growth. The challenge for the profession has not been about why it’s time to digitize but rather how to do it. We aimed to answer that ‘how’ with a data-first analysis of what’s happening across industries while highlighting emerging practices to help all organizations on this journey.”

A preview of the report can be found here and the full report is available for Zero100 members here.

Zero100 Methodology

Zero100’s proprietary data and analytics are a combined effort between our data scientists and research analysts. We provide data-first insights matched with our own research-backed points of view and bring this analysis to life via real-world case examples being led by supply chain practitioners today.   

For this report, we surveyed 1,029 supply chain professionals globally (including 122 C-suite level leaders) in March 2023. The survey questions were designed by Zero100 and fielded by our partner, Sapio Research.

About Zero100

The world’s most influential and forward-thinking Chief Operations and Supply Chain Officers partner with Zero100, a membership-based research and intelligence organization, to accelerate progress on Digital Supply Chain Transformation. Members share a common purpose – to harness new technology to re-invent the production, distribution, and consumption of physical goods around the world.

Zero100’s approach combines unique IP-led research and data, intimate executive-level events, personalized guidance, and access to an extensive community of influential thinkers and voices from within, and beyond, supply chain.

The company is headquartered in London, UK, with offices in New York, USA.

Zero100 members include Walmart, Google, Unilever, Volvo Cars, PUMA, Bayer Crop Science, The Estée Lauder Companies, Colgate-Palmolive, Cummins, Haleon, Kimberly-Clark, Ecolab, Mondelez, Under Armour, and more.

To find out more, including a full list of our Advisory Board Members, visit

Zero100 Live Event

The Zero100 Research team are providing additional analysis on talent, digitization, and decarbonization analytics trends at the Zero100 Live 2023 event, taking place in San Diego, from October 15-17. Follow news and updates on LinkedIn using #Zero100.