Mauricio Coindreau from AB InBev on Engaging with Consumer Activism

Mauricio Coindreau, Head of Sustainability and Procurement for the UK, Ireland, Spain and the Canary Islands at Anheuser-Busch InBev, posits that consumers vote with their currency – and why companies should take note of those votes.

SnapShots are casual conversations with supply chain thought leaders and executives, focusing on problems they are trying to solve and advice they often give to others in the field.