The Zero100 Podcast • May 7, 2025

The Psychology of Virality: Zero100’s Cheat Codes for Tech Adoption

What if, instead of pushing change onto people, we could design it to spread itself? The Zero100 team breaks down how to use the psychological hacks that fuel memes and movements to spread new ideas within supply chain organizations.

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Digital Strategy

Resilience

In this Episode

Lauren Acoba

VP, Research, Zero100

Caroline Chumakov

Principal Analyst, Zero100

Cody Stack

VP, Research Analytics, Zero100

About the Show

Welcome to The Zero100 Podcast, the “unboring” supply chain podcast. Each week, Zero100's researchers, analysts, and data scientists deliver sharp takes on the news, delve into new research, and interview leaders at the forefront of supply chain’s digital revolution, giving you the insights you need to drive growth and resilience.