Freedom to Spend Smartly: Unpacking Bayer’s Procurement Power Play

In procurement, tight control over external spend is a golden rule for cost savings. But what would happen if leaders loosened the reins? Malik Akhtar, Chief Procurement Officer at Bayer Consumer Health, tells Zero100 VP, Research Geraint John how the company’s "Freedom to Spend Smartly" strategy is putting buying power in the hands of non-procurement users while keeping spend and supplier numbers in check.